I’m new to Google Ads. Even though I’ve been a professional direct response copywriter for 8 years, I’ve always focused on the message. But recently, traffic generation has caught my eye. Why write the words if no one sees them, right? So, I promised a friend I’d document my journey…

Making a difference in women’s healthcare and menopause awareness starts with having the right conversations at the right time. Here are 3 important ways that FemTech is reducing the stigma of menopause and helping women improve their emotional and physical well-being. 1- Treating menopause as a workforce issue just like pregnancy and childcare Menopause has distinct phases that every woman moves through…

Along with the hot flashes, brain fog, and mood swings of menopause, you may also experience a condition called frozen shoulder. Frozen shoulder can be painful and limiting, but there are ways to manage it. There are three phases of frozen shoulder. If you can identify which phase you’re in…

Is your shoulder acting weird? Maybe you woke up with a stiff neck or felt a twinge when you turned suddenly. Or maybe you’ve been dealing with a lot of stress lately. Whatever the reason, if you’ve noticed your shoulder aches and has started to stiffen up, you might be…

While we can’t say that menopause causes frozen shoulder, we do know that frozen shoulder affects people in their 40s-60s more than any other age group. Of those, 70% are women. There are several factors that can contribute to menopause frozen shoulder , including ongoing low grade inflammation, diabetes, cardiovascular…

How to simplify your life by uncovering your real goals, defining what value means to you, and an easy way to know if you’re on track for 2022 At first I was dazzled by the genius of such a profound thought and then I remembered… It’s January. …

What you can learn about getting better outcomes for your students from failed heart surgeries, Latin dance classes, and fascinating research on how insight really works. I spend a lot of time in group coaching programs whether as the teacher or the student. Partially because I enjoy them and partially because when I’m in one role, I learn things I can bring to the other role. I think of it as a fun recon mission.

Most people hate interviewing but all marketing campaigns start with talking to ideal clients. Here’s how to conduct winning interviews even when you know nothing about the niche and have never met the person before. I’m working on the launch of a new community. We’re slated to go live in a few weeks, so it’s all hands on deck to get the messaging dialed in. The first step is to conduct interviews with ideal clients. I’m leading the interviews because it’s one of my favorite…

Email and Content Marketing Insights for Businesses that Have a Long Sales Cycle and Work Closely with Customers I manage the content and email marketing for a company in the B2B tech space. They sell a high-ticket product that includes annual paid renewals. To make it even more complicated, the…