Published inBootcampWill This Ad Work? Reach Your Target Audience with Google AdsYou know what would be nice? If customers messaged you and said, “If you offered this thing, at this price, at the right time, I’d buy it.”Oct 12, 2022Oct 12, 2022
Published inBootcampHow to Understand What You’re Seeing in Google Ads DashboardI’m new to Google Ads. Even though I’ve been a professional direct response copywriter for 8 years, I’ve always focused on the message. But…Sep 30, 2022Sep 30, 2022
3 Ways FemTech Reduces the Stigma of MenopauseMaking a difference in women’s healthcare and menopause awareness starts with having the right conversations at the right time. Here are 3…Sep 16, 2022Sep 16, 2022
Menopause Frozen Shoulder’s 3 Phases and How to Deal With ItAlong with the hot flashes, brain fog, and mood swings of menopause, you may also experience a condition called frozen shoulder. Frozen…Sep 16, 2022Sep 16, 2022
Published inBootcampYou’re Not Alone: What To Know About Menopause Frozen ShoulderIs your shoulder acting weird? Maybe you woke up with a stiff neck or felt a twinge when you turned suddenly. Or maybe you’ve been dealing…Sep 9, 2022Sep 9, 2022
Menopause Frozen Shoulder: 18 Proven Ways to Get ReliefWhile we can’t say that menopause causes frozen shoulder, we do know that frozen shoulder affects people in their 40s-60s more than any…Sep 9, 2022Sep 9, 2022
Published inBootcampGoals for 2022: Lessons I Learned Watching Gold Rush on TVHow to simplify your life by uncovering your real goals, defining what value means to you, and an easy way to know if you’re on track for…Jan 14, 2022Jan 14, 2022
How to Create and Run Group Coaching Programs that Get Results Without Wearing You Out, Even if…How to create and run group coaching programs that get results, inspire self-learning and trigger organic a-ha moments.Dec 17, 2021Dec 17, 2021
Published inBootcamp7 Proven Interview Tips for Ideal Client Research, even if You’re Nervous and the Other Person…Need marketing insight on ideal clients? Here’s how to conduct an interview for research even if you get nervous or hate being on camera.Dec 10, 2021Dec 10, 2021
Published inBootcampHow to Increase Email CTR by 400% Even With Flat Open RatesHow to Increase Email CTR by 400% Even With Flat Open RatesDec 3, 2021Dec 3, 2021
Beyond USP: The 3 “Worlds” System to Attract Ideal CustomersIt’s not enough to have a unique selling proposition anymore. Get 3 strategic insight tools that show what prospects really want.Nov 19, 2021Nov 19, 2021
UX Copywriting: How to Increase Conversions with Less CopyShort attention spans & small screens are making it harder to get attention. Here’s how to create a user experience to increase…Nov 12, 2021Nov 12, 2021
Look Inside Your Competitors’ SEO StrategyDiscover how to easily see which 20% of your competitors’ SEO keywords are driving 80% of the organic traffic.Oct 29, 2021Oct 29, 2021
Search vs. SEO: Why It Matters to MarketersThis week’s a-ha moment came when two people from different areas of my life said similar things that had wildly different meanings.Oct 22, 2021Oct 22, 2021
How to Structure Your Content So People Read It and Google Can Rank It CorrectlyWhen I started copywriting, I was introduced to the idea of the Power of One. It essentially says: Have a single good idea and follow it…Oct 15, 2021Oct 15, 2021
How to Understand and Use Google’s UpdatesI’ve been in online marketing since before Google existed. I wish I could say that was to my advantage.Oct 8, 2021Oct 8, 2021
How to Create a Clear Content Marketing Funnel in a World That’s Clear as MudMarketing is a strange universe. On the one hand, we have technology that’s getting more complicated at a dizzying pace. On the other hand…Oct 1, 2021Oct 1, 2021
Plotters vs. Pantsers in Marketing, a.k.a. Why It’s Important to Have a Content StrategyIn fiction writing there’s a concept called, “plotters vs. pantsers.”Sep 24, 2021Sep 24, 2021
How to Use Content Clusters and Link Building to Increase SalesMost days, when I’m staring at my computer, I’m asking myself one of two questions about the content I’m writing, organizing, strategizing…Sep 17, 2021Sep 17, 2021
The Writer’s Dilemma (How to Create Your First Content Cluster)As a writer, content clusters create a unique challenge. If I was writing an essay (or a white paper), all the pieces of my argument would…Sep 3, 2021Sep 3, 2021
